Hollywood and local news outlets reported last night that Knee Deep Brewing was issued a lawsuit over their label for their IPA Breaking Bud. [Link.] In a nutshell, Sony believes their intellectual property is being lifted by Knee Deep using likenesses from the famous television show Breaking Bad. Whether or not parody laws protect Knee Deep Brewing or not, this is pretty serious as there is a huge size difference between the two companies. The label shown in this post uses a similar text logo to the show, and the Knee Deep character depicts Walter or Jesse, the two main characters of the hit show. Make sure you never miss another beer story like this by subscribing to our daily newsblast by clicking here.
This afternoon, Knee Deep Brewing issued this response.
From our CEO, regarding our friends at Sony: “I was surprised by the unexpected lawsuit filed against us by Sony yesterday, especially after they originally contacted us many years ago touting their appreciation of our Breaking Bud beer that made gentle fun of their show. Shortly after Breaking Bud was introduced, in early 2015, I actually received an email from a Sony representative that said, “It seems the Knee Deep team are big fans of Breaking Bad and we really appreciate the call out to our very popular show.”