The Baladin brewery began as a brewpub in 1996 in Piozzo, a small town overlooking the Langhe region in Piedmont. It was opened by brew master Teo Musso, owner of a pub with the same name since 1986. The brewery is well known for a particular room that is covered in a circus tent. This décor is no coincidence: in ancient French baladin means “story teller” and the idea for this unique business is based on a traveling French circus. Today the brew master is known as one of the fathers of the craft brewing movement in Italy.
Even though he has opened locales all over the world, he still hasn’t forgotten his respect for quality ingredients and the importance of craftsmanship. His encounter with Slow Food was thus inevitable, as was their sharing of a common path: from events (Salone del Gusto and Terra Madre, Cheese) and the Master course in brewing at the University of Gastronomic Sciences, to the creation of Baladin Cola (an all natural beverage made from kola nuts from the Slow Food Presidium in Sierra Leone).